Multi-CDN for E-Commerce: What It Is, When It Pays Off and How to Run It
A multi-CDN setup puts two or more edge networks in front of one store. Here is what it buys you, what it costs to run and the rules we follow so the networks stay identical.
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Core Web Vitals on a Large Catalog: A Field Guide for E-Commerce Teams
LCP, INP and CLS behave differently on a store with thousands of product pages. Here are the thresholds, where the time usually goes and the order we fix things in.
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Personalization Without the Slowdown: Running Tests and AI Widgets on a Fast Store
Testing tools, recommendations and AI shopping assistants all add scripts to a store. Here is how to run them without paying for it in page speed.
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How AI Matches Candidates to Jobs: Inside a Recruiting Platform
How an AI recruiting platform turns resumes and job orders into ranked shortlists: parsing, embeddings, enrichment, ATS sync and the safeguards around candidate data.
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Building a Solar Telemetry Pipeline on Google Cloud
How readings from more than 100 solar meters become dashboards, alerts and monthly reports: scheduling, queues, SQL rollups and the reliability rules behind them.
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What 16 Years in Regulated Finance Teaches a Web Team
Our background includes sixteen years on global web platforms for asset managers. Seven habits from that world make any site more reliable.
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AI With a Person at the Wheel: 25 Years of Craft Behind Every Prompt
How Creartful uses AI as a tool: 25+ years of design, development and infrastructure experience, the source tools still in hand, and a person who reviews and steers every output.
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What Is Answer Engine Optimization (AEO)? A Practical Guide for Brands
Answer engine optimization (AEO) is how you structure content and data so AI assistants can read, quote and recommend your brand. Here is what it involves and where to start.
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Agentic Commerce on Shopify: Getting Your Store Ready for AI Shopping Agents
Agentic commerce is shopping done through AI assistants. Here is how products reach those assistants on Shopify, and what a store still has to get right.
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From Dieline to Photo Scene: Staging Real Packaging With AI Imaging
AI image tools can place real label and carton art into a photo scene in minutes, and they will change the shape of the package if you let them. Here is the workflow we use to keep it accurate.
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Claude Code, Shopify CLI and MCP: What AI-Driven Theme Development Looks Like
AI-driven theme development means an AI coding assistant edits theme files on a development theme while a developer directs the work, reviews every change and decides what ships.
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Browser Agents for Marketing Ops: Pulling Product Data From Live Pages
A browser agent can read a live sale page and return clean product and variant data for an email build in minutes. Here is where that helps, where it stops and how we check the result.
Read More25+ years across design, development and infrastructure • AI with human oversight