What we collect when you use this site or work with us, why we collect it, who it goes to and the choices you have. Written in plain words.
The short version
- We collect what you send us through forms and email, plus the basic technical details every website receives.
- We use it to reply to you and to do work you ask for. We do not sell it, and we do not use it for targeted advertising.
- There are no advertising or analytics trackers on this site.
- AI tools help with our work on business terms that keep your information out of model training by default, and a person at the studio reviews what they produce.
- Email info@creartful.com at any time to see, correct or delete your information.
Who we are
This site is run by Creartful LLC ("Creartful", "we", "us"), a creative and technology studio in Dana Point, California. Creartful AI, our AI marketing service, has its own site with a matching policy. This policy covers the site, the enquiries you send us and how we stay in touch.
We play two roles. For visitors and people who contact us, we decide how information is used, and this policy applies. For client work, we handle information inside your accounts and tools on your instructions, as your service provider, and your written proposal or agreement sets the rules. If you are a customer of one of our clients and have a question about your data, please contact that business first. We will help them answer you.
What we collect
We collect only what we need to reply to you, do the work and run the site. This table is our notice at collection: what we collect, where it comes from and why.
| What | Examples | Where it comes from | Why we use it |
|---|---|---|---|
| Contact details | Name, email address, phone number, company | You, through the contact form or email | To reply and arrange a call |
| Your enquiry | Subject, budget range and your message | You | To understand what you need and prepare a proposal |
| Technical details | IP address, browser and device type, pages requested, date and time | Your browser, recorded by our host in server logs | Security, preventing abuse and keeping the site running |
| Preference data | Whether you closed the cookie notice or chose the dark view | Your browser | To remember your choices (see the cookie policy) |
| Client account information | Data in the tools you give us access to | You, as a client | To do the work in your written proposal or agreement |
We do not ask for sensitive information, such as health details, government ID numbers or bank and card numbers, through this site’s forms. Please do not send it. We do not buy personal information from data brokers, and we do not build profiles about visitors.
How we use it
- To reply to your enquiry and arrange a call.
- To prepare a proposal you asked for.
- To provide our services if you become a client.
- To keep the site secure, block spam and fix problems.
- To meet legal, tax and accounting obligations, and to protect our rights.
We do not sell your personal information. We do not share it for cross-context behavioral advertising, and we do not use it to make automated decisions that have legal or similarly significant effects on you.
AI tools
We use AI tools in our work, including Anthropic’s Claude on its commercial terms. Under those terms, what goes in and what comes out is not used to train models by default. AI providers act as our service providers. They may keep data for a limited time under their own terms, for example to check for misuse.
- We use information from an enquiry with AI tools only to reply to you or to prepare work you asked for.
- A person at the studio reviews AI-assisted work before it is sent to you or published.
- We do not use AI to make decisions about you that have legal or similarly significant effects, such as decisions about credit, employment or housing.
- Client data goes into AI tools only as far as your written proposal or agreement allows.
Who we share it with
We share information only with service providers that help us run the site and the business, only as much as they need, and only for them to provide their service to us. These include:
- WP Engine, our website host, which stores the site, contact form entries and server logs.
- Our email provider, which delivers form notifications to our inbox.
- Anthropic and other software tools we use to do client work, on business terms.
- Professional advisers, such as accountants and lawyers, when needed.
We may also disclose information if the law requires it, to protect our rights or someone’s safety, or as part of a sale or reorganization of the business.
We have not sold or shared personal information in the past 12 months, and we do not give it to other companies for their own marketing.
How long we keep it
- Enquiries that do not become work: as long as we need them to reply, follow up and keep reasonable business records, then we delete them.
- Form entries saved on the site: a copy of each contact form entry is kept in the site’s database as a backup to our inbox, and is deleted on the same basis.
- Client records: for the term of the work and as long afterward as tax and legal rules require.
- Server logs: kept by our host for a limited period on its own schedule.
- Cookies: see the cookie policy for how long each one lasts.
Your choices and rights
Wherever you live, you can ask us to:
- tell you what personal information we hold about you and how we use it;
- give you a copy of it;
- correct it;
- delete it;
- stop sending you marketing email (every one has an unsubscribe link).
US state privacy laws. California and a growing number of other states, including Virginia, Colorado, Connecticut, Texas and Oregon, give their residents rights over personal information: to know, access, correct and delete it, to get a portable copy, to opt out of its sale, sharing, targeted advertising and certain profiling, to limit the use of sensitive personal information, and not to be treated differently for using these rights. We do not sell or share personal information, use it for targeted advertising or profiling, or collect sensitive personal information through this site, so some of these rights have nothing to act on. You can still ask, and we answer every request the same way, whichever state you live in.
How to ask. Email info@creartful.com and say what you would like, using the email address you used with us. We confirm we have your request within 10 business days and answer within 45 days. If we need longer, up to another 45 days, we will tell you why. We may ask for details to confirm it is you, and we use them only for that check. Someone you authorize can ask for you, with your signed permission.
Appeals. If we turn down a request, you can appeal by replying with “Appeal” in the subject line. We answer appeals within 45 days. If you are still not satisfied, you can contact your state attorney general.
Global Privacy Control and Do Not Track. We treat a Global Privacy Control signal from your browser as a valid request to opt out of the sale or sharing of personal information for that browser. We do not change how the site works in response to Do Not Track signals, because we do not track visitors across other sites. Because we do not sell or share personal information, there is nothing further to switch off.
Visitors outside the US
We are based in the United States, and the information we collect is handled mainly in the United States. If you contact us from another country, your information will be handled there, where privacy laws may differ from yours.
If you are in the European Economic Area, the United Kingdom or a place with similar laws, we rely on your request when we reply to you, on our legitimate interest in running and securing the site, and on our legal obligations. You have the rights described above, and you can also complain to your local data protection authority.
Security
We use reasonable technical and organizational measures to protect information, including encrypted connections, access limited to the people who need it and the least access each tool needs. No system is perfectly secure, so we cannot promise absolute security. If a security incident affects your personal information, we will tell you and the authorities as the law requires.
Children
This site is meant for businesses and is not directed at children. We do not knowingly collect personal information from anyone under 16. If you believe a child has given us information, email info@creartful.com and we will delete it.
Other sites
Our pages link to other websites and services. Their privacy practices are their own, so please read their policies.
Changes to this policy
We update this policy when our practices or the law change, and we change the date at the bottom of the page. If a change is significant, we will say what changed at the top of this page for a reasonable time.
Contact
Creartful LLC, Dana Point, California. Email info@creartful.com.
Last updated October 11, 2026.