Cedarlane Tamales
Designed and developed by Creartful Digital Experiences, Cedarlane’s new Tamale Line celebrates the brand’s heritage of handcrafted, wholesome foods with a modernized, shelf-ready identity. The goal was to capture the warmth and authenticity of traditional tamales while refreshing the packaging to appeal to today’s natural-food shopper.
Creartful led the full creative process—from brand positioning and photography direction to package design and layout systemization. The new packaging blends rustic textures, vibrant color blocking, and culinary imagery that communicates comfort, flavor, and craft.
The result is a bold, contemporary design language that stays true to Cedarlane’s roots while introducing a clean, cohesive aesthetic that differentiates the line across retail channels.
Task
Balancing heritage authenticity with a modern, health-forward retail look—ensuring the packaging honored traditional recipes while standing out in a crowded natural-foods freezer aisle.
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